Last updated: August 29, 2025
This Privacy Policy describes Our policies and procedures on the collection, use and disclosure of Your information when You use the Service and tells You about Your privacy rights and how the law protects You.
We use Your Personal data to provide and improve the Service. By using the Service, You agree to the collection and use of information in accordance with this Privacy Policy.
Interpretation and Definitions
Interpretation
The words of which the initial letter is capitalized have meanings defined under the following conditions. The following definitions shall have the same meaning regardless of whether they appear in singular or in plural.
Definitions
For the purposes of this Privacy Policy:
Account means a unique account created for You to access our Service or parts of our Service.
Affiliate means an entity that controls, is controlled by or is under common control with a party, where "control" means ownership of 50% or more of the shares, equity interest or other securities entitled to vote for election of directors or other managing authority.
Company (referred to as either "the Company", "We", "Us" or "Our" in this Agreement) refers to Baby Sleep Blueprint.
Cookies are small files that are placed on Your computer, mobile device or any other device by a website, containing the details of Your browsing history on that website among its many uses.
Country refers to: United Kingdom
Device means any device that can access the Service such as a computer, a cellphone or a digital tablet.
Personal Data is any information that relates to an identified or identifiable individual.
Service refers to the Website.
Service Provider means any natural or legal person who processes the data on behalf of the Company. It refers to third-party companies or individuals employed by the Company to facilitate the Service, to provide the Service on behalf of the Company, to perform services related to the Service or to assist the Company in analyzing how the Service is used.
Usage Data refers to data collected automatically, either generated by the use of the Service or from the Service infrastructure itself (for example, the duration of a page visit).
Website refers to Baby Sleep Blueprint, accessible from www.peacefulnightsbaby.com
You means the individual accessing or using the Service, or the company, or other legal entity on behalf of which such individual is accessing or using the Service, as applicable.
Collecting and Using Your Personal Data
Types of Data Collected
Personal Data
While using Our Service, We may ask You to provide Us with certain personally identifiable information that can be used to contact or identify You. Personally identifiable information may include, but is not limited to:
Email address
First name and last name
Phone number (if provided for support purposes)
Payment information (processed securely through third-party payment processors)
Baby's age and sleep-related information (if voluntarily provided through assessments or support requests)
Usage Data
Usage Data is collected automatically when using the Service.
Usage Data may include information such as Your Device's Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
When You access the Service by or through a mobile device, We may collect certain information automatically, including, but not limited to, the type of mobile device You use, Your mobile device unique ID, the IP address of Your mobile device, Your mobile operating system, the type of mobile Internet browser You use, unique device identifiers and other diagnostic data.
We may also collect information that Your browser sends whenever You visit our Service or when You access the Service by or through a mobile device.
Tracking Technologies and Cookies
We use Cookies and similar tracking technologies to track the activity on Our Service and store certain information. Tracking technologies used are beacons, tags, and scripts to collect and track information and to improve and analyze Our Service.
The technologies We use may include:
Cookies or Browser Cookies: A cookie is a small file placed on Your Device. You can instruct Your browser to refuse all Cookies or to indicate when a Cookie is being sent. However, if You do not accept Cookies, You may not be able to use some parts of our Service.
Web Beacons: Certain sections of our Service and our emails may contain small electronic files known as web beacons that permit the Company to count users who have visited those pages or opened an email and for other related website statistics.
We use both Session and Persistent Cookies for the purposes set out below:
Necessary / Essential Cookies
Type: Session Cookies
Purpose: Essential to provide services and enable website functionality, authenticate users and prevent fraudulent use.
Cookies Policy / Notice Acceptance Cookies
Type: Persistent Cookies
Purpose: Identify if users have accepted the use of cookies on the Website.
Functionality Cookies
Type: Persistent Cookies
Purpose: Remember user preferences and provide personalized experience.
Analytics Cookies
Type: Persistent Cookies
Purpose: Help us understand how visitors interact with our website to improve user experience.
Use of Your Personal Data
The Company may use Personal Data for the following purposes:
To provide and maintain our Service: Including monitoring usage and delivering digital products
To manage Your Account: Registration and access to different functionalities
To fulfill purchases: Processing orders and delivering digital sleep materials
To contact You: Email communications regarding updates, support, and informative content related to baby sleep
To provide customer support: Responding to inquiries through our 24/7 email support
To send marketing communications: Information about sleep-related products and services (you may opt out at any time)
To manage requests: Attend to customer service and refund requests
For business transfers: In case of merger, acquisition, or asset sale
For analytics: Understanding service usage, identifying trends, and improving our offerings
Sharing Your Personal Information
We may share Your personal information in the following situations:
With Service Providers: Third-party companies that help us operate our service (email delivery, payment processing, analytics)
For business transfers: During mergers, acquisitions, or asset sales
With Affiliates: Our parent company or subsidiaries, requiring adherence to this Privacy Policy
For legal compliance: When required by law or to protect rights and safety
With Your consent: Any other purpose with your explicit consent
We do not sell your personal information to third parties.
Data Retention
We will retain Your Personal Data only for as long as necessary for the purposes outlined in this Privacy Policy.
We retain data to:
Comply with legal obligations
Resolve disputes and enforce agreements
Provide ongoing customer support
Improve our services
Usage Data is generally retained for shorter periods, except when used for security or service improvement purposes.
International Data Transfers
Your information may be transferred to and processed in countries other than your country of residence. We ensure appropriate safeguards are in place to protect your personal information in accordance with this Privacy Policy.
Your Privacy Rights
Depending on your location, you may have the following rights regarding your personal data:
Access: Request access to your personal data
Correction: Request correction of inaccurate data
Deletion: Request deletion of your personal data
Portability: Request transfer of your data
Objection: Object to processing of your personal data
Restriction: Request restriction of processing
To exercise these rights, contact us at [email protected]
Data Security
The security of Your Personal Data is important to Us. We use commercially reasonable safeguards to protect your information, but no method of transmission over the Internet is 100% secure. We cannot guarantee absolute security.
Children's Privacy
Our Service does not address anyone under the age of 18. We do not knowingly collect personal information from children under 18. If You are a parent and believe your child has provided personal data to us, please contact us immediately.
If we discover we have collected information from a child under 18 without parental consent, we will take steps to delete that information.
Third-Party Services
Our Service may use third-party services such as:
Payment processors (Stripe, PayPal)
Email service providers
Analytics services (Google Analytics)
Social media platforms
These services have their own privacy policies. We encourage you to review their privacy practices.
Links to Other Websites
Our Service may contain links to websites not operated by Us. We are not responsible for the privacy practices of third-party websites. We advise reviewing the privacy policy of every site you visit.
Changes to This Privacy Policy
We may update Our Privacy Policy periodically. We will notify You of any changes by:
Posting the new Privacy Policy on this page
Updating the "Last updated" date
Sending email notification for material changes
You are advised to review this Privacy Policy periodically for any changes.
Contact Us
If you have any questions about this Privacy Policy, You can contact us:
By email: [email protected]
For EU residents, you also have the right to lodge a complaint with your local data protection authority.